YouTube is becoming a member of the ranks of information superhighway giants competing with TikTok. The company has unveiled a beta for YouTube Shorts, a "short-form video event" that's clearly meant to challenge TikTok's app by mimicking some of its key points.
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It's not astonishing that YouTube would jump into the fray. TikTok these days found out that it has about 50 million daily active users in the US alone, and 100 million who use it at the least once a month. There were nearly 700 million active users per thirty days everywhere as of July. Shorts could help YouTube fend off TikTok and keep you glued to its apps.
The timing also is apt. With TikTok getting a lifeline from Oracle to in all probability avert a US ban, YouTube may be joining the quick-form video crowd right as its main rival's future is doubtful. It's not always relying on a flood of converts, but it might hope to pick out up users worried that TikTok won't last constantly.
Dated : 2020-11-09 21:49:02
Tags : Youtube