It’s Time Google Took Streaming Closely With Its New Chromecast

It's time Google took streaming heavily with its new Chromecast

Adamya Sharma / Android Authority

Opinion post byRobert Triggs

Mixed in with Google's upcoming hardware announcements on September 30, you will discover mention of a new Chromecast nestled alongside the expected Pixel 5, Pixel 4a 5G, and a new smart speaker. Reports indicate we're shopping at an Android TV-Chromecast-hybrid device with a much-requested TV remote bundled in.With Android TV and voice assistant capabilities surely in tow, Google has major gamers like Roku and Fire TV in its sights. However, it will take more than that to stand proud of the crowd. It's time for Google to take up-home streaming seriously.

Blending Chromecast and Android TV

forgotten tasks. The agency has mostly left it in the hands of OEMs in the absence of its own flagship items. As a result, the platform does not have the focal point or funding essential to make it an industry leader.That must change if Google TV, or whatever the platform finally ends up being called, is to compete with Roku and Amazon.Google has left Android TV mostly in the hands of OEMs. That may be about to alter.Roku, arguably the largest player in the streaming platform space, offers the widest range of streaming facilities and apps. The UI will not be as sleek, but it's earned a "just works" reputation that consumers gravitate against. Google supports all the major streaming amenities, but when it comes to sheer content material volume and help for smaller amenities Roku has its nose out in front to boot.

Google has the capacity to make great items, but its loss of dedication to building marvelous ecosystems is a perpetual letdown. See the continuing issues with Android app optimizations for Chromebooks, or the present state of wearables. Regular updates, new content material companions, and more advantageous app experiences are needed to propel Google's streaming effort to the top of the industry. I'm not brimming with self belief that things will change for the better when Android TV and Chromecast mix, but there is one instance that Google could follow to achieve some level of success.See also: Best Android TV gadgets — what are your alternatives?

Inspirational Nvidia

Nvidia Shield TV.Nvidia's liked Android TV box does every little thing right. It has a good library of streaming amenities, supports advanced media codecs, has integrated Chromecast support, plays a number of Android games, can host a Plex server finished with hardware transcoding, and may even stream console-standard games from an Nvidia-powered PC or through the GeForce Now cloud gaming platform.Also read: Android TV setup guide: All you wish to get began together with your new Android TVThe long-established Nvidia Shield TV is also a superb example of long-running device assist that Google should aim to emulate.Despite being five years old, Nvidia issued its 25th update to the streaming device in August 2020. It added AI-enhanced 4K upscaling, frame-rate matching, and the most recent security patch.A more within your means Nvidia Shield would be a robust option to take on Roku. But that's just the beginning.Granted, a large number of Nvidia's features are rather niche and canopy more than your standard home streamer needs. The resulting higher price ticket for some of these extra aspects and raw power prevents it from being a Roku or Fire Stick competitor.But Google could certainly provide a proper middle ground and introduce the first truly mainstream Android TV box from a top brand.4K Roku Premiere costs just $39. 99.Google does not have an immediate non-Cast competitor, but this may change with the upcoming Google streaming device which looks set to undercut this barrier to entry by quite a margin.

But there's more to a a success streaming platform than simply price. Roku and Amazon built loyal audiences via best-in-class facets, simplicity of use, and ever-evolving content material partnerships. Google's platform needs the same care and attention. Get that right, and the big G could leverage its own amenities to get the higher hand.See also: The best media streaming gadgets you should purchase

As we've touched on before, a Google services bundle with Stadia, YouTube Premium, together with Play Pass and Google One garage would make for a compelling and complete bundle — anything that could take on the new Apple One and other streaming applications.This, mixed with a rebranded, retooled method to streaming hardware, could be an immediate hit.Even if we do not get an all-in-one-package, you can still expect Google to make a hard push for its services with this upcoming streaming device. Although, we definitely don't need the approaching Google streaming device to simply be used to hawk loads of subscription services.The Android TV platform has lingered at the edge of Google's surroundings for years. Now it needs to become a core a part of it. The ability is there but it is time to get severe, Google.


Dated : 2020-10-17 11:49:02

Category : Opinions

Tags : Google

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